Miscellaneous Branding Projects
Whether for education or a passion project, I like creating or revamping branding systems. These are a few of these smaller-scale, hypothetical projects I've done as practice.
GroSense Mobile App
This is a prototype for GroSense, a hypothetical app that tracks houseplant care. Users can log their plants and will be provided individualised care guides based on species, age, climate, time of year, and wellness. The app will provide notifications for watering, pruning, and repotting plants as well as keep a log of all care acts and statistics like age. It features a home page with interactive checklist buttons and information links, a functioning calendar, a tab to customise a new houseplant (although completing the process and adding a new plant to the mix is beyond prototype capabilities), a page containing all logged plants and their care details and statistics, and a personal page with the hypothetical user's info and statistics. Assets designed in Adobe Illustrator, prototyping completed in Figma. Full, prototyped app can be viewed here.
GroSense Instagram Ad
This is a 10 second ad for GroSense formatted for Instagram. I aimed to maintain the fresh, simple, accessible visual identity whil incorporating motion and sound. Assets designed in Adobe Illustrator, animation and rendering completed in Adobe After Effects.
GroSense Visual Identity Manual
This is a brief overview of the GroSense visual identity system. This is both a demonstration of a VIS manual as well as a guideline for me as I continue building GroSense. Completed in Adobe Illustrator.
PopFlex Development and Logo Redesign
PopFlex Active is a women's activewear clothing brand focused on femininity, body positivity, and fitness. This assignment required me to execute a complete overhaul of PopFlex's visual identity system. Because PopFlex's CEO got her start as a pilates instructor, I drew inspiration from various stretches and pilates exercises to develop a logo that is strong and bold while maintaining its grace and femininity. Sketches completed in Procreate, logos and style guide completed in Adobe Illustrator.
PopFlex Website & Social Media Ad Mockup
After establishing the visual identity system, I implemented it in a mockup of the website. The website closely follows the existing structure of the PopFlex website with all relevant elements updated to follow branding guidelines. Most PopFlex ads utilize photos of models, so my graphic relies solely on branding guidelines. Completed in Adobe Illustrator.
